DOT & CATLogo Design or Refinement
We design or optimize your emblem and wordmark so it renders sharply everywhere—from social media and WhatsApp profile avatars to website headers and large-scale print formats.
DOT & CAT · Branding StudioLogo + Visual Identity + Brand Book
Logo Design, Visual Identity & Brand Guidelines
We craft the foundational visual and communication elements of your business to ensure consistency, instant recognition, and differentiation across every digital channel: from logo creation or redesign, color palettes, and typography systems to a complete brand book and voice narrative.
The pillars of a clear, legible, and memorable visual identity
Color Palette & Typography
We select a strategic color hierarchy and primary/secondary typefaces that convey your project's exact personality and eliminate visual inconsistencies.
Usage Guide & Brand Book
From tone, style recommendations, and basic usage rules to comprehensive brand manuals featuring core brand concept, voice, tone, and strategic storytelling.
Motion Branding & Stop Motion
Animated 2D vector logos, kinetic brand identity guidelines, and handcrafted frame-by-frame Stop Motion production to build deep emotional resonance with your audience.
Featured Package · Punto de Partida (Starting Point)Ideal for: New ventures & startups
Punto de Partida (Starting Point): The ideal foundation to launch your brand identity
Focus: Lay the visual and communication foundations of your brand.
Essential Branding
- Creation or definition of the core visual elements of your brand to ensure consistency and recognition.
- Logo development or refinement
- Color palette selection
- Primary typography definition
Goal: Give your brand a clear, legible, and functional visual identity.
Initial Content Management (6 social posts)
- Graphic design pieces crafted to communicate who your brand is and what you offer.
- Visual design aligned with your brand identity
- Clear, concise copywriting
- Informative and introductory approach
Goal: Launch your social media presence in an organized, professional way.
Strategic Advisory
- Dedicated onboarding session to guide your brand.
- Definition of digital goals
- Tone and style recommendations
- Basic brand usage guide
Goal: Empower you to communicate your brand with clarity and confidence.
Brand Evolution
Is your brand already growing or established?
If beyond refining your visual identity you need a deeper brand manual and professional website development, explore our next tiers:
Forma y Voz (Shape & Voice)Growing brands
Forma y Voz (Shape & Voice)
Consolidate your brand image and maintain consistent communication.
Marca Integral (Full Brand Suite)Established brands
Marca Integral (Full Brand Suite)
Build and scale your brand with deep, strategic, ongoing execution.
Branding & Services Comparison
Punto de Partida vs. Forma y Voz vs. Marca Integral
| Service / Package | Punto de Partida (Start) | Forma y Voz (Growth) | Marca Integral (Full) |
|---|---|---|---|
| Client profile | New ventures | Growing brands | Established brands |
| Branding scope | Essential | Intermediate | Full strategic |
| Logo design | ✔ | ✔ (refinement/redesign) | ✔ |
| Color palette & typography | ✔ | ✔ | ✔ |
| Brand Guidelines (Brandbook) | — | Basic manual | Advanced + narrative |
| Content management | 6 posts | 12 posts | 20 posts |
| Graphic design | ✔ | ✔ | ✔ |
| Copywriting | Essential | Strategic | Advanced persuasive |
| Editorial calendar | — | ✔ | ✔ |
| Website | — | One-page / landing | Full website (up to 5 sections) |
| Responsive design | — | ✔ | ✔ |
| Foundational SEO optimization | — | — | ✔ |
| Marketing strategy | Initial advisory | Monthly planning | Comprehensive strategy |
| Advisory sessions | 1 session | 1 monthly session | Continuous support |
| Performance reports | — | Monthly | Detailed |
| Ongoing accompaniment | — | Limited | Continuous |
Bring your new visual identity to life on a high-converting website
A strong visual identity shines brightest when integrated with our Professional Web Design & Development service and Digital Advertising Campaigns (ADS).