We handle the planning, technical setup, and continuous optimization of paid campaigns across digital platforms, driven by strategic focus and clear conversion goals.
Appear at the top of search results when potential clients actively look for your services on Google. Ideal for capturing high-intent leads ready to request a quote or purchase.
Reach audiences segmented by location, demographics, interests, and behaviors. Excellent for driving WhatsApp conversations, lead forms, and qualified website traffic.
Position your brand with high-impact visual ads across Feed, Stories, and Reels. Connect with new audiences and drive qualified traffic to your offers.
The single biggest factor in Meta and TikTok Ads success is visual creative quality. We produce video ads with photorealistic 3D renders, viral CGI effects (FOOH), and frame-by-frame Stop Motion, achieving up to 250% higher retention and click-through rates compared to traditional static imagery.
We establish clear KPIs for reach, qualified traffic, brand awareness, or direct lead conversion.
We identify demographics, interests, search intent, and behaviors of your ideal buyer.
Professional campaign architecture in Google Ads, Facebook Ads, and Instagram Ads to maximize your budget ROI.
High-impact visual creatives tailored to each placement and format (Feed, Stories, Reels, Display).
Strategic ad copy engineered to capture attention and drive clicks, form submissions, or WhatsApp chats.
Continuous performance tracking to optimize active ads, bids, keywords, and audiences.
Actionable metrics so you know the real impact of your campaigns and can make informed business decisions.
Each platform plays a distinct strategic role inside your customer acquisition funnel:
| Strategic Criterion | Google Ads | Facebook Ads | Instagram Ads |
|---|---|---|---|
| Demand Type | Captures existing demand (active search on Google) | Generates demand and conversation through segmentation | Builds visual desire, brand authority, and discovery |
| Buyer Readiness | High urgency: actively looking for a provider or quote today | Exploration, comparison, and remarketing | Brand discovery, aspiration, and fast direct inquiry |
| Core Formats | Search text ads, Display banners, and ad extensions | Single image, carousel, video, lead forms, and WhatsApp | Reels, vertical Stories (9:16), and Feed carousels |
| Recommended Destination | Optimized Landing Page or Full Website | Landing Page, native lead form, or WhatsApp Business | Landing Page, curated profile, or Direct Message |
| Synergy with DOT & CAT Packages | Ideal with Forma y Voz or Marca Integral | Ideal with Punto de Partida, Forma y Voz, or Marca Integral | Amplifies the reach of your 6, 12, or 20 monthly posts |
For complete transparency: 100% of your media budget goes directly to Google or Meta to purchase impressions and clicks, while our management fee covers strategic planning, technical tracking, ad design, persuasive copywriting, and ongoing optimization.
On Facebook and Instagram Ads we can launch campaigns directed to WhatsApp or native forms, but having a professional website (Forma y Voz or Marca Integral) is essential for Google Ads and significantly increases lead quality.
We deliver clear, actionable metrics: total reach, website clicks, conversations or quotes generated, cost per result, and strategic optimization recommendations for the next cycle.
DOT & CAT