DOT & CATDOT & CAT · Official Packages
Digital Marketing & Web Packages
Clear, scalable structures designed for new startups, growing brands, and established enterprises.
Punto de Partida (Starting Point)Ideal for: New ventures & startups
Punto de Partida (Starting Point)
Focus: Lay the visual and communication foundations of your brand.
Essential Branding
- Creation or definition of the core visual elements of your brand to ensure consistency and recognition.
- Logo development or refinement
- Color palette selection
- Primary typography definition
Goal: Give your brand a clear, legible, and functional visual identity.
Initial Content Management (6 social posts)
- Graphic design pieces crafted to communicate who your brand is and what you offer.
- Visual design aligned with your brand identity
- Clear, concise copywriting
- Informative and introductory approach
Goal: Launch your social media presence in an organized, professional way.
Strategic Advisory
- Dedicated onboarding session to guide your brand.
- Definition of digital goals
- Tone and style recommendations
- Basic brand usage guide
Goal: Empower you to communicate your brand with clarity and confidence.
Forma y Voz (Shape & Voice)Ideal for: Growing brands
Forma y Voz (Shape & Voice)
Focus: Consolidate your brand image and maintain consistent communication.
Intermediate Branding
- Optimization of your visual identity for more consistent, professional execution.
- Logo adjustment or redesign (if needed)
- Clear definition of color palette and typography
- Basic Brand Guidelines (proper usage rules)
Goal: Strengthen your image and eliminate visual inconsistencies.
Monthly Content Management (12 social posts)
- Strategic content planning and graphic design.
- Cohesive visual design
- Goal-oriented copywriting
- Monthly editorial calendar organization
Goal: Maintain an active, structured, and professional social media presence.
Essential Website (One-page / Landing Page)
- Creation of a functional, high-impact website.
- Responsive design (adapted for mobile, tablet, and desktop)
- Essential brand and service information
- Clear structure and intuitive navigation
Goal: Provide a professional, trustworthy digital conversion hub.
Planning & Follow-up
- Monthly review session
- Essential performance report
Goal: Evaluate progress and fine-tune your communication strategy.
Marca Integral (Full Brand Suite)Ideal for: Established brands
Marca Integral (Full Brand Suite)
Focus: Build and scale your brand with deep, strategic, ongoing execution.
Complete Strategic Branding
- Comprehensive brand identity construction.
- Core brand concept
- Full visual identity system
- Advanced Brand Book (Manual de Marca)
- Definition of brand voice, tone, and storytelling narrative
Goal: Give your brand unmistakable personality, coherence, and differentiation.
Advanced Content Management (20 social posts)
- Content development focused on market positioning and community growth.
- Senior graphic design
- Strategic, persuasive copywriting
- Structured monthly editorial calendar
Goal: Communicate with intention, consistency, and authority.
Complete Multi-Page Website
- Development of a robust, custom website.
- Up to 5 custom-designed sections/pages
- Visual design aligned 100% with your branding
- Foundational SEO optimization
Goal: Strengthen your digital footprint and maximize search visibility.
Continuous Strategy & Support
- Monthly strategic planning
- Ongoing communication reviews and adjustments
- Detailed performance reports
Goal: Sustain long-term growth with a dedicated strategic team.
Full Comparison Table
Punto de Partida vs. Forma y Voz vs. Marca Integral
| Service / Package | Punto de Partida (Start) | Forma y Voz (Growth) | Marca Integral (Full) |
|---|---|---|---|
| Client profile | New ventures | Growing brands | Established brands |
| Branding scope | Essential | Intermediate | Full strategic |
| Logo design | ✔ | ✔ (refinement/redesign) | ✔ |
| Color palette & typography | ✔ | ✔ | ✔ |
| Brand Guidelines (Brandbook) | — | Basic manual | Advanced + narrative |
| Content management | 6 posts | 12 posts | 20 posts |
| Graphic design | ✔ | ✔ | ✔ |
| Copywriting | Essential | Strategic | Advanced persuasive |
| Editorial calendar | — | ✔ | ✔ |
| Website | — | One-page / landing | Full website (up to 5 sections) |
| Responsive design | — | ✔ | ✔ |
| Foundational SEO optimization | — | — | ✔ |
| Marketing strategy | Initial advisory | Monthly planning | Comprehensive strategy |
| Advisory sessions | 1 session | 1 monthly session | Continuous support |
| Performance reports | — | Monthly | Detailed |
| Ongoing accompaniment | — | Limited | Continuous |
Tailored to You
Additional Services & Custom Packages
At DOT & CAT we understand that every brand has unique objectives, rhythms, and requirements. Beyond our base packages, we offer complementary services and customize every proposal according to your project's stage and scope.
What can be customized?
Monthly volume of social media publications (6, 12, 20 or custom plan)
Branding scope (essential, intermediate, or full strategic)
Website type and number of custom sections (One-Page / Landing up to 5 sections)
3D modeling and animation (interactive product renders, WebGL and web scenes)
2D animation and Motion Branding (animated logos and microinteractions)
Handcrafted Stop Motion production for advertising campaigns
Level of strategic advisory and ongoing consulting (single session or monthly)
Project timeline and delivery rhythm